1949 75cc Laverda Tourismo Prototype

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by Phil Aynsley
1949 75cc Tourismo Prototype.

When we think of motorcycle inventors who built bikes that bore their names, the likes of John Britten and Erik Buell spring readily to mind. In postwar Italy, Francesco Laverda achieved a similar status in motorcycle development.

With the help of a friend and fellow worker, Francesco designed and built Laverda’s first motorcycle at home in his spare time. Then, like Britten and Buell, he used racing success to establish the legend of Laverda.

Francesco Laverda was no ordinary man. He graduated from the University of Padova in 1937 with a degree in pure physics. Soon he joined the agricultural tool company founded by his grandfather Pietro Laverda in 1873, but it quickly became obvious his mind was thinking way beyond plows and tillers.

Italy emerged from World War II as a fragile democracy bolstered by massive U.S. aid, as much as $1.5 billion from 1948 to 1952. What followed was an economic miracle. From a largely rural-based economy, Italy was transformed into a manufacturing and design powerhouse. By the late 1950s, industrial output was increasing at 10 percent a year with almost full employment.

  • Published on Jun 12, 2014
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