Ducati Book and Ladies Leather Jacket

A new Ducati book and a look timeless black leather jacket.

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cover courtesy of FBA Moto Italiane

Ducati Monster book

Ducati Monster is dedicated to the history of the two-valve Monster. On October 24th, 1992, the first-ever Ducati Monster was launched to the public at the IFMA Show in Germany — the first of 350,000 such bikes built so far, in all their different capacities and configurations. Argentinian designer Miguel Angel Galluzzi’s then-innovative concept of stripping a superbike of its bodywork to create a user-friendly yet invigorating minimalist street bike, which combined sporting appeal and everyday practicality, was an instant hit, with thousands of customers eager to subscribe to his belief that “All you need in a motorcycle is a saddle, fuel tank, engine, two wheels and a handlebar. Everything else is superfluous.”

That’s a philosophy which, as expressed in the Monster, invented a major new segment of the motorcycle market that keeps on expanding year on year, as other manufacturers have continued to copy Miguel’s Monster mantra. But for Ducati especially it’s been a never ending story, as well as a gift from Galluzzi that keeps on giving, even after his 2006 move to Ducati’s rival Aprilia, to eventually become VP of Design for its parent company Piaggio. For that’s demonstrated by the huge number of Monsteristi who have bought successive generations of this model ever since, up to and including today’s descendants of the first-ever Monster M900 powered by an air-cooled desmodue engine.

The importance of the Monster family of models to Ducati’s balance sheet can’t be overstated. Indeed, the only reason the Italian sport bike manufacturer stayed in business long enough to eventually be acquired by the Volkswagen Group in 2012 was because of the profits generated by all those hundreds of thousands of Monsters built and sold over the previous two decades. For this motorcycle has not only established itself as a style icon, it’s also provided the financial platform to carry Ducati to its 14 World Superbike Riders titles and 17 Manufacturers crowns, let alone Casey Stoner’s upset 2007 800cc MotoGP World Championship. It’s represented a huge slice of the company’s total production for the past 28 years

No Monster, no money to go racing, and no sport bikes supreme like the equally iconic 916 and its successors, up to and including the current Panigale V4 R.

  • Published on Oct 5, 2021
Tagged with: Alan Cathcart, leather, Vanson
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